Achieve traction with your startup!

Download the guide you need to achieve product-market fit and ensure sustainable growth for your business—no matter what stage it’s in.

About Gaining Traction

Startups are known for their passion and innovative ideas, but only a small percentage truly succeed in gaining traction. Scaling too quickly without a solid foundation can be fatal. This e-book, “Gaining Traction,” is your guide to avoid this. It offers practical strategies and insights to guide your startup step by step toward long-term success.

In “Gaining Traction,” you’ll discover:

  • Why many startups fail and how to avoid it.
  • The secret to product-market fit and how to achieve it.
  • A proven framework to navigate the six growth stages of a business.
  • Practical tools like the Business Model Canvas and validation techniques.

Whether you’re a startup founder, product manager, investor, mentor, or student, this guide is an indispensable resource for success.

Drive Growth Faster

& With Less Risk

Why this ebook?

  • Expert insights: Written by Floris Meulensteen and Hugo van Schaik, two experienced entrepreneurs with extensive knowledge of startups.
  • Practical application: No fluff, just actionable steps you can implement immediately.
  • Future-proof: Prepare your startup for sustainable growth.

Who is it for?

This e-book is perfect for:

  • Startup founders looking to grow strategically.
  • Product managers aligning their product with customer needs.
  • Investors seeking better-informed decisions.
  • Mentors guiding startups more effectively.
  • Students and aspiring entrepreneurs understanding the startup landscape.

Download your free copy now!

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